How can a trading card game promote new shows and create new viewers to build the Nick brand?
For this project, we had to create an online game for Nick that would work on both desktop and their newly released iPad app, and would feature characters from both new and old shows, increasing the exposure of new characters and shows by leveraging the popularity of the established ones. The game could also be used to highlight a specific property and could be expanded to work with any sort of event on the network.
Illustrator, Photoshop, Cinema4D
A majority of TCGs tend to be too lengthy, too detailed, and too difficult to play, especially when the audience of children is considered.
Online TCGs are too tied to their physical counterparts and are clunky reenactments of the physical game, never taking advantage of their digital nature.
Targeted users of this game are children aged 8–11, both boys and girls. While most would be familiar with Nick and it's shows, not all may have used the Nick.com site before. This could be due to parents' control over computer use.
A growing number of children have access to tablets however, so including the game as part of the Nick iOS app would allow it to access a new audience.