Mobile Guideline Exploration

How do you create an app for all major mobile platforms that still feels cohesive and fits its brand?

An exercise-turned-project, we were tasked with creating a mobile app for a brand or business that currently has a web presence that could be improved. I took a look at Java's Cafe in downtown Rochester. Java's is known for their "hipster cafe" aesthetic and I wanted to carry that over while incorporating native design elements.


 10 Weeks 


 Illustrator, Photoshop

Guideline Research Infographics


Moodboard Directions

Final Comps


Android (4.4 KitKat)

Windows Phone 7/8

Universal App