How do you connect to alumni and increase university donations?
RIT wants to increase it's rankings among other universities, but it currently has an alumni problem. Part of a university's rank is based on the number of donations it receives from its alumni. RIT's College of Imaging Arts and Sciences is particularly affected by this. I was tasked with designing a site that would help attract more alumni donations, as well as improve alumni relations in general.
Sketch, Illustrator, Photoshop
Schools often have many, many pages of information and traversing between these pages becomes tedious.
The donation form page often appears to be an entirely different site. If brand or other visual elements from the main site are carried over, they're typically not applied as well.
Our alumni tend to associate themselves with their individual programs over the school as a whole. As such, alumni tend to be interested only in specific programs instead of overall school.
Most donors like to give to individual programs or scholarships within the university, but the current site makes it difficult to find these options.
Moodboard and Design Directions